You have a compelling piece of writing waiting on your desk, and you’re trying to figure out who to pitch it to. The latest edition of Passionpreneurs holds the answers you need. We are pleased to shocase one of the most eminent names associated with literature in India on The Aian Passionpreneures, edition 03. She is none other than Mita Kapur, the founder and CEO of Siyahi, India’s leading literary consultancy, author and the Literary Director of The JCB Prize for Literature.

Q: Mita, your accomplishments as an author, leading literary agent, and founder/CEO of Siyahi have demonstrated that excellence knows no boundaries. At what point did you discover your inner entrepreneur?

A: The realisation unfolded gradually. It began with me advising friends on their contracts and helping them navigate their careers. It was through these experiences that I discovered a deep-seated passion for supporting others, which went beyond mere assistance. I realised that I had the opportunity to create a broader impact, not just for a few friends but for many. 

This became the foundation of my entrepreneurial journey, transforming my personal satisfaction into a driving force for broader change and support.

Q: Are all these areas of expertise mutually beneficial? Could you provide more details if your answer is yes?

A: Absolutely! The different aspects of my career are deeply interconnected and mutually reinforcing. As an author, I have firsthand experience of the writing process—the struggles, the triumphs, and the nuances of bringing a story to life. As a literary agent, I am in touch with publishers and editors around the world, and I understand the intricacies of the business side of things. I have a unique perspective on what works, what the publishers are looking to publish, and can offer targeted advice and expertise, leading to more comprehensive and meaningful support for the writers I work with.

Q: Siyahi is a renowned literary agency in India that has represented authors from the Indian subcontinent and beyond. We would like to learn more about the agency and its services.

A: Siyahi is more than just an agency representing authors; it’s a place where we support the writer’s entire journey. Our mission extends beyond the typical agent-author relationship. We’re committed to supporting our authors, and handholding them through the publishing process. Every manuscript that lands up in our inbox is read, evaluated and provided with a brief feedback free of charge – whether or not we choose to represent it. If we take a book on, we’re there for the author every step of the way – from finding them the best possible publishing deal, to working on their contracts, weighing in on the editing process and the marketing activities. Our role doesn’t end with the publication of the book. We work in tandem with the publishers on the marketing and promotional activities, keep track of sales, stocks, availability, payments and everything else related to the book. We’ve created and actively manage the literary estates for some of the biggest names in the industry. Siyahi works with publishing in English in the subcontinent and around the world, translations into Indian and international languages, audio rights, film, TV and dramatization rights. We also offer professional editing and assessment services, and dedicated marketing services through our Extra Edge vertical. 

Q: Each literary agency operates within its own set of rules, procedures, represented genres, and ecosystem. What are the key points to keep in mind when sending a manuscript to Siyahi?

A: When submitting a manuscript to Siyahi, ensure your pitch is compelling, your language is crisp, and follow our submission guidelines. We ask for a detailed synopsis, three sample chapters, and a bio of the author. You can add to your pitch by including a chapter-wise breakdown of the manuscript, your social media handles (if you have a substantial reach), and what you think is the USP of your manuscript.

We accept both fiction and non-fiction across all genres, and we do not work with poetry or short stories. Each submission that we receive is read, and in the least, provided an initial feedback – so our normal revert time is 12-14 weeks.

Q: Working with an agent is not a new concept for Western and established writers. However, in certain regions like South Asia and Africa, numerous up-and-coming writers appear to be unaware of the advantages of having literary representation. Could you illuminate me on this matter?

A: Literary agencies are indeed gaining momentum. In essence, it is the same as actors/sportspersons having managers, we’re in the author’s corner to help navigate the complexities of the business, support and build on their vision for their books and writing careers. We’re here to help broaden their reach, and open doors to see their writing reach new audiences. With us by their side, they’re free to focus on their writing and we’ll take care of the rest – including routine things like keeping track of the publication schedule, or of sales and royalty statements. 

Q: What are the key points that aspiring authors should remember to enhance their chances of finding an agent or a publisher?

A: When it comes to catching the attention of an agent or publisher, it is essential to make a standout first impression. We receive hundreds of submissions every week, and we read each one of them. But how we read it depends on the author. If your pitch or manuscript begins with ‘the sun set over the distant hills…’,  you’ve already lost our interest. 

Tailor your pitch as if you are writing a personalised letter to each agent or publisher. Ensure your pitch aligns with their specific interests and needs. A one-size-fits-all approach rarely makes an impact, so do your research and customise your submission to for the recipient. 

It is also important to show that your book has a following. Demonstrate that there is an audience already excited about it or that there is a niche eager for your story. Agents and publishers are keen to see that your book has potential supporters or readers who are enthusiastic about it. 

Q: It is common for authors to feel personally affected by rejection. And, the careers of emerging authors are often impacted by rejection. Could you explain the subjective nature of rejection and how to handle it positively?

A: Facing rejection is tough, but it is something that comes with the territory. We’ve received hate mail from author innumerable times – whether it was because we outright rejected the book, or because they didn’t agree with our feedback. It is more important to remember that a rejection from a literary agent or publisher means that your manuscript does not align with their needs at the moment. It is not a judgement on your writing or your story. 

We reject manuscripts for myriad reasons – sometimes we’ve loved the writing and the story, but we’ve still had to reject the manuscript because we weren’t sure about being able to place it. At Siyahi, if we sign on your manuscript, we don’t ever want to have to tell you we couldn’t find a publisher for it. So we’re incredibly picky about what we take on.

Q: As a well-established literary agent, what guidance can you offer to young aspiring literary agents as they embark on their career journeys?

A: Just be there for your authors! You are not a gatekeeper, but their portal into the world of publishing. New authors particularly may not know the ropes of the business, it is your job to handhold them through it all. 

Cultivate strong, meaningful relationships within the industry. Connect with publishers, editors, and other literary professionals. Networking goes beyond simple introductions; it is about building genuine connections and friendships. 

Let your passion for literature and storytelling be your guiding light.

Q: What is the best way for writers to get in touch with Siyahi to submit their literary works?

A: We work best on email. The easiest way for writers to get in touch, is to write to us at mitakapur@siyahi.in. The submission guidelines are outlined on our website www.siyahi.in. 

Q:. Any parting words?

A: The publishing industry is evolving very rapidly. There’s more mediums and platforms for telling your story than ever before, there is growing appetite for fresh content and unique perspectives. Understanding both traditional practices and modern trends is key. Engage with literary festivals, workshops, and events to build connections and stay informed. Keep your passion alive, stay adaptable, and embrace every opportunity to learn. The South Asian publishing industry is dynamic and full of potential, and your dedication will help shape its exciting future.

By Emanuele Chohen